Blood donors in Sweden receive a text message when their blood is used

From the article in MedCityNews: 

Blood donation rates are low worldwide. In an attempt to increase donations and battle the shortage, an initiative in Sweden provides a text message to let donors know when their blood has been put to use, potentially saving a life.

The aspect of knowing that your blood has been used provides a different perspective of the process and could potentially bring donors back more frequently.

“We are constantly trying to develop ways to express [donors’] importance,” Karolina Blom Wiberg, a communications manager at the Stockholm blood service told The Independent. “We want to give them feed back on their effort, and we find this is a good way to do that.”