Nathan E Botts
/ Categories: Personal Health Data

Who knows technology adoption of the real seniors -- aged 75+?

Accenture exaggerates wildly -- but what should we think?   Rant on. Accenture, seeing a void of 'information' to use to gain new clients, put out an obfuscating headline in a press release last week that precipitates pause. More than pause -- the need for a willing suspension of disbelief: Tech-Savvy Seniors Seek Digital Tools to Manage their Health.  To generate that headline, they surveyed 9015 adults internationally, including the US -- and, get this, of those, they included 200 aged 65+ Medicare recipients. Of course, 2 percent of the survey responder set is what led some PR genius at Accenture to grab attention with that headline. So what's a senior, anyway?  Accenture was pitching their global consulting services, naturally, and the report that sat behind the headline -- for companies filled with young marketers trying to penetrate the mystery of consumers. But when Accenture foists a fact-like assertion, doesn't this make you want to know -- so what IS the technology adoption of the real senior in the US? In September, Pew's data collection researchers sent this along about those aged 76-80: 8.3% have a smart phone, 60.8 have a regular feature phone and 30.9% have neither type. Odds are that 30.9% is not online and won't be seeking a digital tool to manage their health.

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