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This article from the Engadget web magazine discusses how your online searching behaviors might be monitored by different companies that you are unaware about. This data is likely used to build profiles that may impact the advertisements you see, credit ratings received, and other potential social network aspects as of yet identified.
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From the Ranked Health website:
RANKED Health is a project run by the Hacking Medicine Institute (HMi), a non-profit organization spun out of MIT’s Hacking Medicine program. This project is designed to review and rank healthcare focused applications, providing independent, unbiased and accurate information to accelerate patient and provider adoption of clinically proven and...