How to Choose the Right UX Metrics for Your Product
Created by Digital Telepathy in collaboration with Google Ventures
From the GV Library description:
When designing for the web, you can analyze usage data for your product and compare different interfaces in A/B tests. This is sometimes called “data-driven design”, but I prefer to think of it as data-informed design — the designer is still driving, not the data.
To make this work in practice it’s important to use the right metrics. Basic traffic metrics (like overall page views or number of unique users) are easy to track and give a good baseline on how your site is doing, but they are often not very useful for evaluating the impact of UX changes. This is because they are very general, and usually don’t relate directly to either the quality of the user experience or the goals of your project — it’s hard to make them actionable.
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Link to the original article on the Digital Telepathy websiteDigital Telepathy states that their mission is to craft meaningful experiences for the people around us. This mission inspires us to jump out of bed each day and guides every aspect of what we do. We are drawn to mission-driven people and companies that believe success is a byproduct of their passion and purpose.