From the findings posted in the PubMed abstract: "Five major themes emerged from synthesizing survey and interview results: 1) Regardless of situational context (emergency vs. non-urgent) and message recipient (stakeholder group), e-mail is a favored modality for receiving public health messages; 2) The decision to use bi-directional, SMS or multiple communication strategies is complex and public health agencies' need to manage messaging concerns/barriers and benefits for all parties; 3) Both public health agencies and their stakeholders share similar values/uses and concerns regarding two-way public health messaging and SMS; 4) Public health is highly trusted, thus thoughtful, effective messaging will ensure continuation of this goodwill; and 5) Information reciprocity between public health agencies and stakeholders who share their information is essential."
| Study Region | United States |
| Organization | University of Washington |
| Issue or Problem | Increasing effectiveness of Public Health messaging |
| Tech Medium | SMS |
| Technology Device | Mobile phones |
| mFHAST Implication | Best methods for bi-directional SMS communications between Public Health organizations and stakeholders |