From the HealthCare.gov website: When key parts of the health care law take effect in 2014, there’ll be a new way for individuals, families and small businesses to get health insurance. Whether you’re uninsured, or just want to explore new options, the Marketplace will give you more choice and control over your health insurance options. Learn about a new way to find health insurance: the Health Insurance Marketplace. The Marketplace is designed to help you find health insurance that fits your budget, with less hassle.