From the article in MedCityNews:
Blood donation rates are low worldwide. In an attempt to increase donations and battle the shortage, an initiative in Sweden provides a text message to let donors know when their blood has been put to use, potentially saving a life.
The aspect of knowing that your blood has been used provides a different perspective of the process and could potentially bring donors back more frequently.
“We are constantly trying to develop ways to express [donors’] importance,” Karolina Blom Wiberg, a communications manager at the Stockholm blood service told The Independent. “We want to give them feed back on their effort, and we find this is a good way to do that.”
| Study Region | Sweden |
| Organization | Stockholm Blood Center |
| Issue or Problem | Decrease in Blood Donations |
| Tech Medium | SMS |
| Technology Device | Mobile Phone |