20 August 2013
For tech marketers -- functionality matters more than demographics
Life marches on – at the older end, baby boomers are on Medicare. A few years ago when I began writing this blog, a senior was a senior – 65+, albeit with the potential for a very long life. As boomers stomp into Medicare eligibility at 10,000 per day, they too have something in common with seniors. But we don’t describe them as seniors. (How funny that will be in 10 years when they are 77?) Anyway, in a world in which women ...