18 October 2013
An upcoming and splashy event looms – time to market. We are in the fall show season and it shows. So the new product isn’t really tested past a slick prototype, but the brochures must get to the printers NOW. Why? CES (or Connected Health, ATA, or the mHealth Summit) is on the calendar and innovation is expected, no actually, innovation is mandated. For the price of a booth, press release, brochures, a demo device and all travel costs, marketers must market. Whether the product works? ...