5 January 2014
Do designers of new products seriously consider ease of use? As the December buying frenzy fizzles, we are often reminded that 70% of the US economy is driven by consumer spending. We are not reminded too often about the Longevity Economy -- that 90+ million people are 50+, have most of the money, own most of the homes and cars, and thus buy the most technology and are responsible for the existence of most jobs. And even the growth of social media shifts older - the fastest growing segment ...